"I don't want to spend on fancy marketing": realme CEO Madhav Sheth
Madhav Sheth realme India, CEO Smartphone brand realme, which started operations in the second quarter of 2018, entered the top five brands in Q4 the same year, reaching more than four million users in...
View Article"Events like the ICC World Cup help us in bringing the non-cinema lovers to...
Alok Tandon CEO, Inox Leisure Spending 8-9 hours in a movie theatre watching a live cricket match on the large screen - that's not something status quo in India. Nonetheless, that is what cinema chain...
View Article"When it comes to unscripted content, TV has set a very high bar, so we need...
Vijay Subramaniam director and head, content, Amazon Prime Video India On July 10, 2017, Seattle-headquartered e-commerce giant Amazon started its Prime Video Originals journey in India with 'Inside...
View Article"Marketers are artistes": Koshy George, CMO, Marico
Koshy George CMO, Marico Spending an hour with Koshy George is like taking a deep dive into the complex world of FMCG marketing. After spending close to 15 years at Hindustan Unilever, during which...
View Article"We can't just chase ratings anymore": Neeraj Vyas
Neeraj Vyas Business Head, Sony SAB, PAL and Sony MAX movie cluster Sri Adhikari Brothers launched SAB TV in 1999 as a Hindi comedy channel. In 2005, media conglomerate Sony Pictures Networks India...
View Article"Marketers have a long way to go": Facebook's Sunita GR on 10-seconders
Sunita GR marketing head, Facebook India Launched in May 2019, Facebook's Thumbstoppers is a ten-second-long vertical video ad format. The social media platform partnered with leading ad agencies and...
View Article"We'll bring back bigger, better, bolder content"
Megha Tata managing director, South Asia, Discovery Communications India Despite its rich history in India, broadcasting network Discovery Communications is going through a turbulent time in this...
View Article"Changing habits takes time": Abhishek Joshi of MX Player
Abhishek Joshi head of marketing and business partnerships, MX Player Imagine a unique scenario when you have 175 million monthly active users and 70 million daily active users in India before you even...
View Article"All the media we've done is one big experiment": Vikas Agarwal, OnePlus
Vikas Agarwal general manager, OnePlus India There exists a man who has bought over 100 OnePlus smartphones, for his family. "He messaged me when he bought his 101st one. It's unbelievable," says Vikas...
View Article"OTT platforms are our sizeable competitor": Times Network's Vivek Srivastava
Vivek Srivastava president - strategy and business head - EEC, Times Network The Indian family's TV set belonged to the countless dramas, soap operas and reality shows - game shows, singing, dancing...
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